Hello there

I'm Greg

A commitment to build meaningful, human-centered experiences is what fueled my journey from education to social work, and eventually product design. I’m committed to creating experiences that add value to people's lives and foster genuine connections with technology.
bio

Empathetic designer

As a Latino based in San Francisco with a background in psychology and sociology, my work is driven by a commitment to diversity, inclusion, and empathy. These principles underpin my projects, forming the foundation of a human-centered design approach. I believe in creating thoughtful, intuitive interfaces and experiences that are grounded in genuine human connection.
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about

Why design?

I believe everyone should have control over their relationship with technology. My goal as a designer is to create products that empower users, align with humane values, and contribute to a positive future. Design is my way of contributing to a world I genuinely want to live in, helping steer us toward a world where tech serves people, not the other way around.

What I've been up to.

Today, I’ve had the privilege of working with diverse enterprises and B2C startups in industries like travel, social media, fitness, health-tech, gaming, and more. I've taken products from initial concept to polished completion, enhanced existing experiences, and redesigned platforms to elevate their UX standards. My goal remains the same: to build meaningful, human-centered experiences that add value to people's lives and foster genuine connections with technology.

In my spare time,

You’ll often find me immersed in music, exploring new destinations, or staying active. I'm passionate about experiencing different cultures through travel, tasting diverse cuisines, and unwinding by playing video games. These hobbies keep me connected to the world around me, providing inspiration for the work I do in design.

My favorite song.

Get a sense of what I listen to by playing my favorite track, Escape by Kx5, featuring Hayla, whose lyrical music video inspired the grids you see throughout my brand.